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New BalancePure AmbitionEze vs Carlsen

For the launch of New Balance's Furon v8 boot, we harnessed Eberechi Eze's passion for chess, pairing him in a face-off with the world's greatest ever grandmaster, Magnus Carlsen.

The film pays homage to a 19th-century match called "The Opera Game", played at the Salle Ventadour in Paris. The Furon is a boot built for pace; we reframed the idea that speed is always physical, tapping into Eze's elegant, graceful style of play. The result was a film seen across the world.

Creative Direction: UNK Studio

Director: Jacob Chabeaux

DOP: Ed Hubert

Stylist: Charlotte Roberts

Art Department: Hugo Harris

Executive Producer: Lauren Ford for UNK Studio

Service Production: BetterBeWild

Photographer: Maxwell Tomlinson

Editor: Finn @ Avenues

Retouch: Dot Imaging

Sound Design: James Rand