UNK
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New BalancePure AmbitionEndrick

Brazilian footballers are known around the world for their flair and skill. No-one plays like them, or seems as though they’re having as much fun. New Balance’s Tekela v5 is engineered for total precision, and a boot worn by Endrick, one of the most exciting players to emerge from South America in the last decade.

In our film, we place Endrick in a custom-built dressing room as he demonstrates his unique gift with a ball at his feet, completing a Rubik’s cube as he pulls off the tricks and flicks that Brazilians are famous for. It’s a showcase of his personality as a footballer and the product itself – a boot built for close control and unrivalled technique.

Concept, creative direction, styling and production: unk Studio.