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New BalancePure AmbitionEndrick

Brazilian footballers are known around the world for their flair and skill. No-one plays like them, or seems as though they’re having as much fun. New Balance’s Tekela v5 is engineered for total precision, and a boot worn by Endrick, one of the most exciting players to emerge from South America in the last decade.

In our film, we place Endrick in a custom-built dressing room as he demonstrates his unique gift with a ball at his feet, completing a Rubik’s cube as he pulls off the tricks and flicks that Brazilians are famous for. It’s a showcase of his personality as a footballer and the product itself – a boot built for close control and unrivalled technique.

Creative Direction: UNK Studio

Director: Jacob Chabeaux

DOP: Ed Hubert

Stylist: Charlotte Roberts

Art Department: Thibaut Ceasar

Executive Producer: Lauren Ford for UNK Studio

Service Production: Better Be Wild

Photographer: Maxwell Tomlinson

Editor: Fin Melluish @ Avenues

Post Production: Avenues

Retouch: Dot Imaging 

Sound Design: James Rand