Inspired by vintage print advertising that we love from old magazines and archives, we created a set of posters for New Balance to mark the launch of different boots – the 442, the Furon and Tekela. Each boot is targeted at a different type of player – the 442 is a simple classic, the Furon is for players with lightning speed and the Tekela is for technical playmakers. The art direction, set design and copy reflected all of these characteristics to build a suite of 11 posters. Different boots, same design world.

Concept and creative direction: unk Studio