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New BalanceModena FCI Canarini

We went into the heart of Modena to celebrate the city’s only professional club, Modena FC 2018. We cast diehard fans – from cafe owners to teenagers – who all shared the same fanatic passion for their team. We created a limited-edition magazine called I CANARINI, and a video narrated by Massimo, the owner of Bar Tiffany, the meeting spot in the centre of the city where fans meet before a match.

Creative Direction: UNK Studio

Director: Jacob Chabeaux, Josh Homer

Words: Tom Gorton

Stylist: Charlotte Roberts

Photographer: Paolo Zerbini

Production: Studio Vetusta

DOP & Editor: Josh Homer

Soundtrack: Tom Gorton and James Rand

Sound design: James Rand

Design: Jacob Chabeaux