We went into the heart of Modena to celebrate the city’s only professional club, Modena FC 2018. We cast diehard fans – from cafe owners to teenagers – who all shared the same fanatic passion for their team. We created a limited-edition magazine called I CANARINI, and a video narrated by Massimo, the owner of Bar Tiffany, the meeting spot in the centre of the city where fans meet before a match.

Concept, creative direction, styling and soundtrack: unk Studio.