For the launch of I CANARINI we took over a newspaper kiosk in the centre of Modena, a nod to the origin story of football stickers. On the day of a home game, food and drinks were provided by Massimo, our cover star and owner of Bar Tiffany, who served lambrusco, gnoccho fritto and tortellini soup to fans on his 70th birthday. Copies of I CANARINI were distributed to matchgoers; and the event was attended by press, TV, and Modena FC / Stone Island president Carlo Rivetti.

Concept and creative direction: unk Studio